Wim Hof

Wim Hof got his nickname “The Iceman” by breaking a number of records related to cold exposure. His feats include climbing Mount Kilimanjaro in shorts, running a half marathon above the Arctic Circle on his bare feet, and standing in a container while covered with ice cubes for more than 112 minutes.

Having embraced the majestic force of nature, Wim resolved to share his discovery with the rest of the world. He is convinced that everyone can tap into this potential without having to invest the same decades worth of study, travel and daring. And so he developed the Wim Hof Method: a natural path to an optimal state of body and mind.